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From zero online orders to $200,000 a year.

Soriano Brothers Cuban Cuisine — four locations across Miami-Dade. Here’s exactly what we changed, and what it did.

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Where they started

Soriano Brothers came to us on a big national platform that wasn’t producing. No online menu they controlled. Not one order through their own site. Google reviews stacking up — the good and the bad — with nobody answering them.

Before FoodTraffic
  • closeOn a big national platform, little to show for it
  • closeNo online menu they owned
  • closeZero orders through their own site
  • closeReviews unanswered, good and bad
After FoodTraffic
  • checkFour owned menu sites, one per location
  • checkPickup, delivery and catering in one queue
  • checkKitchen tablet, printer and payments wired in
  • checkEvery review answered — rating up to 4.4★

What we changed

Reviews, taken over

We started replying to every Google review in their voice — the five-stars and the one-stars. The rating climbed to 4.4★.

A digital menu on their own domain

Built and published for all four locations — Palmetto Bay, Homestead, Miami and Hialeah.

Catering pages

A real page for the big-ticket orders, built to be found and to capture the inquiry.

Cantina — the weekly meal program

Their rotating weekly menu got its own ordering page, separate from the à la carte menu.

“Sori” — an AI assistant on the menu

A chat button on every page answers menu, hours and catering questions in English or Spanish — so a guest gets an answer without leaving the ordering screen.

Built accessible (ADA-ready)

Every menu page ships with an accessibility toolbar and is built to WCAG guidelines — the standard behind ADA compliance — so it works for screen-reader and low-vision customers.

Uber Eats & DoorDash for delivery

Orders are still placed on Soriano’s own pages. When one’s for delivery, the kitchen screen hands it to an Uber Eats or DoorDash courier — the drivers, not a marketplace listing. The customer stays theirs.

A kitchen that measures itself

We put a tablet on the line, a ticket printer beside it, and payment processing wired through — so every order, from every source, is counted, and the owners can see what the system earns.

The page a guest actually orders from

Location switcher, photo menu, live cart, Stripe checkout — plus the “Sori” AI button and the accessibility toolbar down the right edge. This is the Palmetto Bay menu, live today.

Soriano Brothers online menu, Palmetto Bay: category filters, a photo menu with prices, a live cart with a Pickup/Delivery toggle and Stripe checkout, and the Sori AI and accessibility buttons on the right edge.
Live at sorianobrotherscubancuisine.com — one of the four location menus.

The system we installed

Orders come in on pages they own
restaurant_menuWebsite menu calendar_monthCantina (weekly) inventory_2Catering
verified_userNo third-party marketplace listing — every order, and every customer, stays Soriano’s. Delivery is powered by Uber Eats’ and DoorDash’s driver fleets, dispatched from the kitchen.
One screen on the kitchen line
Website · pickup  Ropa Vieja ×2$41.98
Website · delivery  Cubano + maduros$17.98
Catering  Tray — lechón (40)$420.00
printEvery order auto-prints a ticket next to the tablet.
Delivery, handled for them
When an order is for delivery, it’s handed straight to an Uber Eats or DoorDash courier for the drop-off — drivers only, no marketplace listing. The order was placed on Soriano’s own page, and the customer stays theirs.
delivery_diningUber Eats couriers two_wheelerDoorDash couriers
Payment, integrated
Cards are captured and settled through one processor — so the money and the order data line up, per location.
Measured, every month
Orders and revenue by source and by location, in one report — so the owners can see exactly what the system is bringing in.

Live at all four locations:

Palmetto Bay
check_circleMenu live
Homestead
check_circleMenu live
Miami
check_circleMenu live
Hialeah
check_circleMenu live

The results

$0 → $200k+
Online orders per year, across all four locations
~$90k
First-year online orders at the flagship
4
Locations live — menu, catering & Cantina
4.4★
Google rating, from reviews left unanswered

Same kitchens. Same recipes. A system around them that brings the orders in from every direction — and proves it, month after month.

Proof a local agency can do what the big players do

Work like this used to belong to the national platforms — the ones with a sales floor in another state and a support line you sit in. That gap has closed. AI and today’s tools let a local team run the exact playbook the big chains pay for: dish-level SEO, structured data, integrated delivery, and a kitchen that reports its own numbers.

What we add on top is knowing the place. We live here. We eat lunch and take our families to dinner at the restaurants we help grow, and we know the neighborhoods their customers are searching from. Local knowledge, national-grade technology — that’s the combination that took Soriano Brothers from zero to $200,000 a year.

Want to see what this could do for your restaurant?

We’ll show you where you stand today — rankings, AI visibility, reviews and the orders you’re missing — before you spend a dollar.

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